4/22/2024 0 Comments Emotion color wheel![]() ![]() Regardless of what color palette structure you choose to use, following the 60-30-10 rule provides some guidance in how to actually combine them. Using brighter or darker versions of these colors make their meanings stronger, while lighter or muted versions can soften the strength of their impact. Split complementary, triad, tetrad, and square schemes combine colors that can also have opposing meanings. It takes some experimentation to make these colors play well together and give the impact you’re looking for. For example, blue is subdued while orange is energetic. These complementary color palettes often use colors that have somewhat opposing meanings. While this is occasionally a welcome effect, you’ll generally want to use a lighter or darker version of one of the hues to prevent it. When you take two complementary colors and put them side-by-side, they can create a sort of vibrational effect along the border. For example, pairing green, yellow-green, and yellow together creates a design that’s fresh and energetic.Ĭomplementary colors can be trickier to pair. Monochromatic color palettes keep the meaning of the single color used.Īnalogous color palettes use neighboring colors, which generally complement each other’s meanings. Understanding the traditional color scheme patterns: monochromatic, complementary, analogous, split-complementary, triadic, tetradic, and square.Įach type of color scheme has a different impact on how the colors play off one another. Where the real art and science comes into play is in creating complete color palettes that evoke the right emotions by playing off one another. Creating a color paletteĪnyone can pick a color based on its established emotional impact and use it for a brand. ![]() For example, bright green is associated with nature and growth, while dark green is associated with wealth and money.
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